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Case study N° 04 Series A Scale
Culture into compound growth.
Converted a viral brand moment into compounding growth across paid and owned channels.
$200M
Valuation
Gen-Z
Category brand
Viral→durable
Compounding growth
The challenge
Parade had a viral brand moment but needed to convert cultural buzz into repeatable growth across paid and owned channels.
What I built
Paid acquisition, lifecycle flows, referral and ambassador programs, and a content strategy that balanced brand storytelling with performance goals.
- Built paid social acquisition on top of brand momentum
- Designed lifecycle, referral, and ambassador programs
- Balanced brand storytelling with performance goals