I've helped build companies to IPO and decacorn status. Now I embed with Series A–B startups and DTC brands to build the growth engine you need — without the full-time CMO price tag.
You've found product-market fit, but growth is still a patchwork — freelancers, agencies, hires that didn't work out. You've probably brought on a number of growth leaders by now, and none have panned out the way you needed them to. You know growth is still the priority, but after getting burned, it's hard to know who to trust next. That's the gap we fill.
I dig into your data, channels, and team to find what's working, what's broken, and where the biggest opportunities are hiding.
I embed with your team to build the growth systems — paid, email, SEO, creative, attribution — that drive repeatable, scalable revenue.
I'm not here to hand you a deck and disappear. I stay embedded as long as you need me — until the business outgrows the role and it's time to replace me with a full-time hire. That's the goal.
Click any card to see what I built.
$10.1B DecacornQuince had a disruptive DTC model — luxury-quality essentials at radically lower prices — but needed a growth engine to match its ambition at Series A stage.
Built and scaled the performance marketing engine from the ground up — Meta, Google, and exploratory channels — alongside the attribution infrastructure needed to measure it all. Stood up the processes, reporting, and team that took Quince from Series A to where they are today.
IPOKoala needed to scale its growth capabilities across paid, organic, and lifecycle to prepare for a public listing.
Led multi-channel growth strategy spanning paid social, search, programmatic, email/SMS, and content — building the systems and team to sustain IPO-grade revenue growth across Australia and expansion markets.
$165M RevenueProse pioneered custom haircare but needed to prove that a personalization-first model could scale acquisition and retention efficiently.
Built out performance marketing, subscription/lifecycle optimization, influencer program, and content strategy — turning a personalization story into a scalable growth machine.
$200M ValuationParade had a viral brand moment but needed to convert cultural buzz into sustainable, repeatable growth across paid and owned channels.
Scaled paid acquisition, built lifecycle flows, launched referral and ambassador programs, and developed a content strategy that balanced brand storytelling with performance.
+140% ROASTempo had built a category-defining AI home gym but was running a rental-heavy model with extended payback periods and a 7-figure monthly media budget that needed sharper returns.
Oversaw acquisition and retention teams, shifting the business from a rental-first to a purchase-first model. The result: payback cut by 12+ months and first-purchase ROAS up 140%. Rebuilt the media strategy, tightened creative-to-conversion loops, and restructured retention to drive stronger LTV.
Vera Wang had unmatched brand equity but needed to modernize its digital presence and connect iconic brand status to measurable digital revenue.
Developed digital marketing strategy, social media, content creation, influencer partnerships, and e-commerce optimization — bridging luxury brand heritage with DTC performance.
Record Top LineThe Beard Club had built strong brand recognition — backed by James Harden, a loyal DTC following, and a recent expansion into Target — but growth had plateaued. The brand needed a new growth engine to break through and recapture its best performance.
Rebuilt the full growth stack: restructured paid acquisition across Meta and Google, overhauled lifecycle and retention flows, optimized the subscription model, and tightened creative strategy — delivering the brand's best top-line revenue in its seven-year history within 12 months.
The Spice House had decades of heritage and a loyal customer base, but the brand identity and digital experience weren't keeping pace with the market.
Led a complete rebrand: new visual identity, packaging redesign, website overhaul, updated e-commerce experience, and refreshed content strategy — all while preserving the brand's heritage and loyal customer relationships.
Full-funnel audit, channel prioritization, and a clear roadmap to hit your next revenue milestone.
Meta, Google, TikTok, programmatic — built for scale with creative strategy and attribution that actually works.
Klaviyo flows, SMS, segmentation, and retention systems that turn one-time buyers into lifetime customers.
Content strategy, technical SEO, and editorial systems that compound organic traffic over time.
Positioning, messaging, visual identity, and creative direction that connects with your audience and converts.
Hiring plans, org design, and onboarding — so when I hand off, your team is set up to win.
I'm Douglass Craig — a fractional growth leader based in Brooklyn, New York. I've spent my career building growth engines for some of the most notable DTC and consumer brands of the last decade — from Quince (joined at Series A, now a $10.1B decacorn) to Koala (heading to IPO) to Prose, Parade, and Vera Wang.
I chose the fractional model because I believe every ambitious brand deserves access to senior growth leadership — not just the ones that can afford a $300K+ CMO. I embed with your team, build the systems, and hand off something that lasts.
My sweet spot is Series A–B startups and DTC brands that have found product-market fit and are ready to build a real growth machine. If that sounds like you, let's talk.
Book a free 30-minute discovery call. We'll talk about where you are, where you want to be, and whether I'm the right fit to get you there.
or email me directly at douglass@entonces.co