Entonces is a senior growth practice for Series A–B startups and DTC brands. We embed with your team, rebuild the growth engine, and stay until the business outgrows the role.
You've hit product–market fit. But growth has become a patchwork of freelancers, agencies, and hires that didn't quite take. You've burned through growth leaders. You know growth is still the priority — and you're out of patience for another swing that misses. That's the gap we fill.
Deep dive into data, channels, attribution, and team. We surface what's broken, what's working, and where the next 10× is hiding. You get a thesis, a plan, and a prioritized roadmap — not a 60-slide deck.
We embed with your team and build the systems — paid, lifecycle, SEO, creative ops, attribution. Hands on the keyboard. Real hires, real dashboards, real pipeline. We operate alongside your people, not above them.
No hand-off and vanish. We stay embedded until the engine is repeatable and the business outgrows the fractional role — then we help you hire our replacement. The goal is to make ourselves unnecessary.
Fractional growth leadership for Series A–B startups and DTC brands. Embedded, hands-on, outcome-focused.
Custom AI agents built for specific leverage points in your growth, lifecycle, and ops stack. Designed, trained, deployed, and maintained.
$10.1B Decacorn
Quince had a disruptive DTC thesis — luxury-quality essentials at radically lower prices — but needed a growth engine to match its ambition at Series A stage.
Performance marketing from scratch across Meta, Google, and exploratory channels. Attribution infrastructure. The processes, reporting, and team that took Quince from Series A to where they are today.
IPO · March 2026
Koala needed to scale growth across paid, organic, and lifecycle — simultaneously — to support a public listing timeline.
Led multi-channel growth across paid social, search, programmatic, email, SMS, and content — building IPO-grade reporting and team structures across AU and expansion markets.
$165M Revenue
Prose pioneered custom haircare — but had to prove a personalization-first model could scale acquisition and retention economically.
Performance marketing, subscription and lifecycle optimization, influencer program, and content strategy — turning a personalization story into a repeatable growth machine.
$200M Valuation
Parade had a viral brand moment but needed to convert cultural buzz into repeatable growth across paid and owned channels.
Paid acquisition, lifecycle flows, referral and ambassador programs, and a content strategy that balanced brand storytelling with performance goals.
+140% ROAS
A category-defining AI home gym running a rental-heavy model with long payback and 7-figure monthly media. The math didn't work.
Shifted the business from rental-first to purchase-first. Rebuilt media strategy, tightened creative-to-conversion loops, restructured retention for LTV. Payback cut by 12+ months.
Luxury
Vera Wang had unmatched brand equity but needed to modernize digital presence and connect iconic status to measurable digital revenue.
Digital strategy, social, content, influencer, and e-commerce optimization — bridging luxury heritage with DTC performance practice.
Record Year
Strong brand recognition, James Harden–backed, a new Target expansion — and a plateau. Needed a rebuilt growth stack to break through.
Restructured paid across Meta and Google, overhauled lifecycle and retention, optimized subscription, tightened creative strategy. Delivered the brand's best top-line in seven years, in twelve months.
Full Rebrand
Decades of heritage and a loyal base, but brand and digital experience lagged the market.
Complete rebrand: new identity, packaging, website, e-commerce, content strategy. Preserved loyalty while modernizing everything around it.
I've spent my career building growth engines for some of the most notable DTC and consumer brands of the last decade — Quince (joined at Series A, now a $10.1B decacorn), Koala (heading to IPO), Prose, Parade, Tempo, Vera Wang, and more.
I chose the fractional model because I believe every ambitious brand deserves access to senior growth leadership — not just the ones that can afford a $300K+ CMO. I embed, I build, and I stay until it's time to hand off to a full-time hire.
Lately I've been building AI agents alongside the growth work — real, deployed systems that extend what a small operator team can do. If you're already in motion and need someone who will treat your business like the operator you'd hire if you could — let's talk.
A 30-minute discovery call — no deck, no pitch. We'll talk through where you are, where you want to be, and whether we're the right fit to help you get there.