Entonces is a senior growth practice for Series A–B startups and DTC brands. We embed with your team, rebuild the growth engine, and stay until the business outgrows the role.
You've hit product–market fit. But growth has become a patchwork of freelancers, agencies, and hires that didn't quite take. You've burned through growth leaders. You know growth is still the priority — and you're out of patience for another swing that misses. That's the gap we fill.
Deep dive into data, channels, attribution, and team. We surface what's broken, what's working, and where the next 10× is hiding. You get a thesis, a plan, and a prioritized roadmap — not a 60-slide deck.
We embed with your team and build the systems — paid, lifecycle, SEO, creative ops, attribution. Hands on the keyboard. Real hires, real dashboards, real pipeline. We operate alongside your people, not above them.
No hand-off and vanish. We stay embedded until the engine is repeatable and the business outgrows the fractional role — then we help you hire our replacement. The goal is to make ourselves unnecessary.
Fractional growth leadership for Series A–B startups and DTC brands. Embedded, hands-on, outcome-focused.
Custom AI agents built for specific leverage points in your growth, lifecycle, and ops stack. Designed, trained, deployed, and maintained.
Joined at Series A and built the growth engine that helped carry Quince to a $10.1B valuation.
View case study →Scaled multi-channel growth to support a public-listing timeline for Australia’s #1 DTC brand.
View case study →Turned a personalization-first model into a repeatable growth machine at $165M revenue.
View case study →Converted a viral brand moment into compounding growth across paid and owned channels.
View case study →Re-architected the business model and media engine of an AI home gym — cutting payback by over a year.
View case study →Connected iconic brand equity to measurable digital revenue for an icon of American fashion.
View case study →Rebuilt the growth stack to break a plateau — and delivered the brand’s best top-line in seven years.
View case study →A complete rebrand — identity to e-commerce — that modernized everything while keeping a loyal base.
View case study →
I've spent my career building growth engines for some of the most notable DTC and consumer brands of the last decade — Quince (joined at Series A, now a $10.1B decacorn), Koala (heading to IPO), Prose, Parade, Tempo, Vera Wang, and more.
I chose the fractional model because I believe every ambitious brand deserves access to senior growth leadership — not just the ones that can afford a $300K+ CMO. I embed, I build, and I stay until it's time to hand off to a full-time hire.
Lately I've been building AI agents alongside the growth work — real, deployed systems that extend what a small operator team can do. If you're already in motion and need someone who will treat your business like the operator you'd hire if you could — let's talk.
A 30-minute discovery call — no deck, no pitch. We'll talk through where you are, where you want to be, and whether we're the right fit to help you get there.