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Case study N° 08 Rebrand
A heritage spice house, reimagined.
A complete rebrand — identity to e-commerce — that modernized everything while keeping a loyal base.
End-to-end
Rebrand
Loyalty
Preserved
New
Identity · packaging · site
The challenge
Decades of heritage and a loyal base, but brand and digital experience lagged the market.
What I built
Complete rebrand: new identity, packaging, website, e-commerce, content strategy. Preserved loyalty while modernizing everything around it.
- Rebuilt brand identity and packaging
- Redesigned website and e-commerce experience
- Developed a modern content strategy while preserving loyalty