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Case study N° 01 IPO & Decacorn
From Series A to decacorn.
Joined at Series A and built the growth engine that helped carry Quince to a $10.1B valuation.
$10.1B
Decacorn valuation
Series A→
Stage at start
0→1
Growth engine built
The challenge
Quince had a disruptive DTC thesis — luxury-quality essentials at radically lower prices — but needed a growth engine to match its ambition at Series A stage.
What I built
Performance marketing from scratch across Meta, Google, and exploratory channels. Attribution infrastructure. The processes, reporting, and team that took Quince from Series A to where they are today.
- Stood up performance marketing from zero across Meta, Google, and exploratory channels
- Built attribution infrastructure to measure and allocate spend
- Designed the reporting, processes, and team to scale