← All case studies
Case study N° 02 IPO Track
Australia’s #1 DTC, to IPO.
Scaled multi-channel growth to support a public-listing timeline for Australia’s #1 DTC brand.
IPO
March 2026
#1
DTC in Australia
6+
Channels scaled
The challenge
Koala needed to scale growth across paid, organic, and lifecycle — simultaneously — to support a public listing timeline.
What I built
Led multi-channel growth across paid social, search, programmatic, email, SMS, and content — building IPO-grade reporting and team structures across AU and expansion markets.
- Ran paid social, search, and programmatic in parallel
- Built email, SMS, and lifecycle retention
- Stood up IPO-grade reporting across AU and expansion markets