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Case study N° 03 Series A Scale
Personalized haircare, at scale.
Turned a personalization-first model into a repeatable growth machine at $165M revenue.
$165M
Revenue
Custom
Personalization at scale
LTV
Subscription + lifecycle
The challenge
Prose pioneered custom haircare — but had to prove a personalization-first model could scale acquisition and retention economically.
What I built
Performance marketing, subscription and lifecycle optimization, influencer program, and content strategy — turning a personalization story into a repeatable growth machine.
- Scaled performance acquisition profitably
- Optimized subscription and lifecycle for retention economics
- Ran influencer and content as durable growth channels