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Case study N° 06 Luxury
Heritage brand, digital engine.
Connected iconic brand equity to measurable digital revenue for an icon of American fashion.
Icon
Brand equity activated
DTC
Performance practice
Omni
Social · content · e-comm
The challenge
Vera Wang had unmatched brand equity but needed to modernize digital presence and connect iconic status to measurable digital revenue.
What I built
Digital strategy, social, content, influencer, and e-commerce optimization — bridging luxury heritage with DTC performance practice.
- Modernized digital strategy across social and content
- Ran influencer and e-commerce optimization
- Connected brand equity to measurable digital revenue