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Case study N° 07 Turnaround
Best year in seven.
Rebuilt the growth stack to break a plateau — and delivered the brand’s best top-line in seven years.
Best in 7
Years (top-line)
12 mo
To a record year
Retail
Target expansion
The challenge
Strong brand recognition, James Harden–backed, a new Target expansion — and a plateau. Needed a rebuilt growth stack to break through.
What I built
Restructured paid across Meta and Google, overhauled lifecycle and retention, optimized subscription, tightened creative strategy. Delivered the brand’s best top-line in seven years, in twelve months.
- Restructured paid across Meta and Google
- Overhauled lifecycle, retention, and subscription
- Tightened creative strategy to break the plateau